At Global Aqua, you don’t start by figuring out who is in the room. Before the exhibition opens, we already have insight into more than 15,000 aquaculture and fisheries professionals – including their roles, interests and what they are looking to solve. Built on data from HavExpo 2026 and developed together with Expogenius, this gives exhibitors a fundamentally different starting point: you enter an exhibition with a defined, qualified audience instead of an unknown one.
What this means for you as an exhibitor
This changes both how you prepare for the exhibition and what you can expect from it:
- You achieve a clearer connection between your presence and business results
- You meet a qualified audience where interests and needs are already identified
- You increase the likelihood of meeting relevant decision-makers
- You spend less time filtering and more time in meaningful conversations
- You can actively influence which visitors are most relevant for your business
- You gain access to tools to capture, categorise and follow up leads
As Vidar Onarheim, Event Manager for Global Aqua, explains: “The way Expogenius works with data collection, analysis, results and improvement recommendations gives us as organisers a completely new tool — a revolution, nothing less.”
Why this is possible
Most aquaculture exhibitions build audience insight over time. They start without clear data and gradually learn who attends and why. Global Aqua takes a different approach by building directly on the data foundation from HavExpo, combined with the Expogenius platform, which specialises in trade fairs within aquaculture and fisheries.
This means we already understand key dimensions of the audience before the first edition – what roles visitors have, what they are interested in, and how they engage at exhibitions. For exhibitors, this reduces one of the biggest uncertainties linked to participation: whether the people you meet are actually relevant.
How it works in practice
The model is based on input from both sides of the market. As an exhibitor, you define which companies, roles and challenges are relevant for you. Visitors, in parallel, share what they are looking for and what problems they need to solve.
The Expogenius platform brings these inputs together and analyses them across both groups, making it possible to identify where there is a real match between needs and solutions. Instead of relying on chance, the exhibition is shaped around where the highest value interactions are likely to happen.
What changes inside the exhibition
This approach also affects how visitors experience the event itself. Rather than arriving without direction, visitors gain access to a personalised Global Aqua Guide that connects them with relevant exhibitors, solutions and conference sessions based on their profile.
For exhibitors, this means that more conversations start with a shared context. You are less dependent on pass-by traffic and more likely to meet visitors who already have a defined interest in what you offer.
Proven results from HavExpo
The collaboration between Global Aqua and Expogenius builds directly on the experience from HavExpo 2026. There, the data showed a clear pattern: exhibitors who actively engaged with their networks and leveraged the available tools met a higher share of decision-makers and reported stronger outcomes from their participation.
This is not a theoretical model, but a tested approach that is now scaled and further developed towards Global Aqua 2027.
Designed around relevance, not volume
Global Aqua is built on a simple principle: the value of an exhibition is determined by who you meet, not how many people attend. By combining industry data, collaboration and technology, we are creating an international aquaculture exhibition where relevance is prioritised from the start – and where exhibitor time and resources are more likely to convert into real business value.
